From “The Best and Worst) Cities for Newspapers.” Ad Age. June 11, 2013
This week’s AdAge included it’s listing of the Best (and Worst) Cities for Newspapers. Of course, perpetual bottom-of-the-barrel Las Vegas ended up on the “worst” side of the equation. The study claims that only 24 percent of residents read the Las Vegas Review-Journal (I’m assuming they’re referring to the print edition) and eight percent consume news online.
While the article’s map paints an interesting picture, the more valuable insights come from the Scarborough report that was the origin of the city comparative data. When you drill down into the data, you see that other issues, including education, age, gender, and household income are at play even more than geography.
Given the challenges of the Las Vegas community and its characteristics, how should news outlets proceed to foster a more informed and engaged citizenry?
Nancy Syzdek, APR 