Sponsored Content

Remember Edelman? They’re the folks who brought you the Wal Mart sponsored (but not disclosed) blogging scandal.

It’s good to see they’ve moved on and grown from the debacle to become a leader in the conversation on sponsored content.

The Las Vegas Valley Chapter of PRSA is bringing that conversation to town in a joint event (in conjunction with PRSA’s ethics month) on Thursday, Sept. 19, 2013, at Cili.

Unfortunately, I won’t be able to attend (due to my course schedule), but I encourage all of my PR, marketing, advertising, and journalism colleagues to be there. PRSA’s extending the member rate to IABC, AMA, AdFed, and SPJ members. Students get an even better deal at $15.

Learn more and register here.

Today’s Challenge: (Not) Reading Las Vegas

From “The Best and Worst) Cities for Newspapers.” Ad Age. June 11, 2013

This week’s AdAge included it’s listing of the Best (and Worst) Cities for Newspapers. Of course, perpetual bottom-of-the-barrel Las Vegas ended up on the “worst” side of the equation. The study claims that only 24 percent of residents read the Las Vegas Review-Journal (I’m assuming they’re referring to the print edition) and eight percent consume news online.

While the article’s map paints an interesting picture, the more valuable insights come from the Scarborough report that was the origin of the city comparative data. When you drill down into the data, you see that other issues, including education, age, gender, and household income are at play even more than geography.

Given the challenges of the Las Vegas community and its characteristics, how should news outlets proceed to foster a more informed and engaged citizenry?

PRSA Luncheon

The latest from PRSA Las Vegas….

LVCVA LAS VEGAS NEWS BUREAU

APRIL 25, 2013; 11:30 a.m.-1 p.m.

In honor of The Las Vegas News Bureau celebrating its 65th anniversary last year join Lisa Jacob, Senior Manager of the Las Vegas News Bureau as she presents to us the history and some of the famous shots that have been seen around the world over the years.  Find out how the News Bureau gives Las Vegas a competitive advantage over other cities and how they integrate with public relations activities to generate additional publicity for Las Vegas. Everyone who signs up and is in attendance will receive a complimentary exclusive Las Vegas poster.

 

IABC Monthly Luncheon

The latest from IABC’s Las Vegas Chapter…

Connecting with Multi-Cultural Audiences in the Social Media Age

Thursday, April 25; 11:30 a.m. to 1 p.m.

Maggiano’s Restaurant in the Fashion Show Mall
3200 South Las Vegas Boulevard, Las Vegas, NV 89109

As our communities become more diverse and our tools become more interactive, our communications efforts must keep up. Beyond being aware of the different media outlets for ethnic communities, our campaigns are called upon to consider diversity at their onset.  

On Thursday, April 25, IABC Las Vegas invites you to join the dialogue on effectively interacting with the ethnic media in the social media age. We are pleased to have representatives from the Asian and Latin communities guide the discussion as to how we can sharpen our skills when it comes to communicating with “minority” audiences.  

Bring your questions and unique viewpoints to the event but feel free to send comments and questions ahead of time. Deadline for submissions is Tuesday, April 23. Send email to contact@iabclasvegas.com.

 Cost: $25 for members, $35 for non-members.

Registration: See http://iabc_multi-culturalpanel.eventbrite.com