Sponsored Content

Remember Edelman? They’re the folks who brought you the Wal Mart sponsored (but not disclosed) blogging scandal.

It’s good to see they’ve moved on and grown from the debacle to become a leader in the conversation on sponsored content.

The Las Vegas Valley Chapter of PRSA is bringing that conversation to town in a joint event (in conjunction with PRSA’s ethics month) on Thursday, Sept. 19, 2013, at Cili.

Unfortunately, I won’t be able to attend (due to my course schedule), but I encourage all of my PR, marketing, advertising, and journalism colleagues to be there. PRSA’s extending the member rate to IABC, AMA, AdFed, and SPJ members. Students get an even better deal at $15.

Learn more and register here.

Job Opp: SW Gas

Southwest Gas Analyst I or II

Overview

The Analyst must leverage experience in public relations, marketing, and communication to support Southwest Gas’ business objectives. This position requires experience in planning, developing, coordinating, and monitoring public relations and marketing initiatives. The successful candidate must be well-versed in developing promotional and information plans and materials directed at public involvement and outreach strategies and activities. The successful candidate will also have a good understanding of integrated marketing and must be able to comfortably navigate and leverage advertising, direct marketing, events, and the web to advance the Company’s marketing and public outreach strategies. The candidate will support and work closely with current staff members to produce communication products. The Analyst is responsible for developing and maintaining relationships with internal departments, as well as vendors and external industry contacts.

The ideal candidate will demonstrate the following competencies:

• Proactive and results-driven team player.
• Effective in a deadline-driven, cross-functional team environment.
• Excellent communicator with outstanding interpersonal skills.
• Strong writing skills.
• Strong commitment to customer service.
• High energy and works well under pressure.
• Able to multi-task and manage multiple projects simultaneously.
• Attention to details and deadlines.
• Good business acumen.
• Understands and distills complex issues into simple messages for target audiences.
• Quick to adapt to changing business requirements.
• Must be prepared for regular travel.
• Familiarity with the corporate environment and general understanding of the utility industry preferred.

Minimum Qualifications:

This position requires relevant work experience and a Bachelor’s degree in Marketing, Business, Communications, or English from an accredited university, or equivalent combination of education and experience sufficient to successfully perform the essential job responsibilities.

The successful candidate will be hired in at an appropriate level depending on experience.  At least seven years of work experience is preferred.

See: https://careers-swgas.icims.com/jobs/intro  for more information

IABC Monthly Luncheon

The latest from IABC’s Las Vegas Chapter…

Connecting with Multi-Cultural Audiences in the Social Media Age

Thursday, April 25; 11:30 a.m. to 1 p.m.

Maggiano’s Restaurant in the Fashion Show Mall
3200 South Las Vegas Boulevard, Las Vegas, NV 89109

As our communities become more diverse and our tools become more interactive, our communications efforts must keep up. Beyond being aware of the different media outlets for ethnic communities, our campaigns are called upon to consider diversity at their onset.  

On Thursday, April 25, IABC Las Vegas invites you to join the dialogue on effectively interacting with the ethnic media in the social media age. We are pleased to have representatives from the Asian and Latin communities guide the discussion as to how we can sharpen our skills when it comes to communicating with “minority” audiences.  

Bring your questions and unique viewpoints to the event but feel free to send comments and questions ahead of time. Deadline for submissions is Tuesday, April 23. Send email to contact@iabclasvegas.com.

 Cost: $25 for members, $35 for non-members.

Registration: See http://iabc_multi-culturalpanel.eventbrite.com