The Good News: Social Media growing

Image by Matt Hamm. Some Rights Reserved.

According to a recent study by The Creative Group, more than 6 out of 10 respondents reported plans to increase spending on social media campaigns in the next year.

That’s great for PR pros who’ve smartly built up their social media skills. However, there’s more to social media success than setting up a Facebook profile or pinning to a brand board in Pinterest. There are ethical considerations. You need smart strategies and careful planning. And, you need to measure.

So jump on the bandwagon. It’s here to stay. However, make sure you’ve packed what you need to succeed.